Do not worry… Here I will tell you how to increase Website/Blog Traffic.
Creating a blog is very easy but getting traffic on it is a very difficult task. But this work is not that difficult. You can easily increase your blog and website traffic through quality content, proper SEO, content marketing, backlinks, promotion etc.
Why is Blog and Website Traffic important?
Traffic is very important for the growth of the website. Simply put, traffic is like petrol for a website. As your traffic increases, so does your brand awareness.
It collects information about the visitor (i.e. what the visitor wants to read) and helps in taking the right decisions.
Your SEO and search engine credibility improves.
It increases the conversion rate and helps in getting more customers.
To earn well from Adsense.
Website traffic is very important to get these benefits.
Are all Website and Blog Traffic the same?
The answer is – No.
Website traffic comes from different sources, locations and devices. Even from different browsers.
If people type the website and blog address in their browser to visit your website, then it is called direct traffic. Because these people have gone directly to your website.
But if you get traffic to your website from Google Searches, then it is called organic traffic.
There are 5 sources for Website and Blog.
1: social traffic
2: Organic search traffic
3: Direct traffic
4: Other traffic
5: Referral traffic
6: Social traffic: As its name suggests, the traffic coming from social media platforms is called social traffic.
Organic search: This is traffic coming from search engines. And it is considered the best traffic.
Direct traffic: When visitors type the website address to visit a website, it is called direct traffic.
Other traffic: In Google Analytics, this traffic is not recognized by Google’s default system and shows as Other traffic.
Referral traffic: It sends visitors from one website to other sites. When a visitor clicks on a hyperlink and goes to a new website, it is considered referral traffic.
So let’s start how to increase website and blog traffic…
Increase website Traffic in 2023
How to increase traffic on website?
You do not have to be an expert in copy writing and SEO to increase your website and blog traffic. You just have to take care of some special aspects. Which I have mentioned below.
- Publish Quality Content
This is the first and most important step to increase website and blog traffic. Because your content will not be useful for the visitor and it will not be able to solve the problem of the visitor, then he will not like to visit your site again.
Also, Google focuses more on Quality Content and gives them top rank in the search engine. However, when Google ranks any content, it uses a variety of ranking factors. But content quality is still very important. Here is a guide – How to Write SEO friendly Blog Post (12 Best Tips)
If you publish low quality content / thin content on your site, then Google will decrease your site ranking.
Lots of low quality content / thin content leads your site towards search penalty. Simply put, your content will not be visible in the search engines.
- Length of your content
Your content length matters a lot in search engines. Long content performs better (gets rank) in search engines and gets more traffic than short content. So always try to write detailed, high-quality, lengthy posts.
But keep one thing in mind to increase your content length, do not write nonsense things in it. Because when the reader reads your content, he will not like to visit your site again.
Here is a guide on Search Engine Land for better understanding – The SEO And User Science Behind Long-Form Content
You should write any post according to the requirement of your topic. But any post must be of at least 300 words.
- Keyword Research
Keyword research is very important to increase website and blog traffic. This is the most important step in SEO.
You regularly publish unique and very useful articles on your blog, but do not do Keyword Research for the article, then your site will not rank in Google search result and your site will not be able to get organic traffic. Here is an article – Keyword Research Kaise Kare in Hindi
Keyword research is not a difficult task. There are many great tools and websites in the market that can help you find the best keywords related to your article. Here I have made a list of some Best Keyword Research Tools which you can easily find good keywords using for your article.
Always select keywords with low competition and high searches and for this you can use Google AdWords Keyword Planner.
- Use Long Tail Keywords
Keywords made up of more than 3 words are called “Long Tail Keywords”. Long tail keywords help search engines to understand the content of the post.
Therefore, Long Tail Keywords can play an important role in increasing your website traffic. They are very targeted. Also helps in increasing organic traffic on your site.
Like, I am looking for a “Website Blog Par Traffic Kaise Laye in Hindi” article, then I will not search by writing only Website Traffic. Because I will not get accurate result. That’s why I have to search by writing “Website Par Traffic Kaise Laye” or “Website blog KI Traffic Kaise Badhaye”.
Very little search is done in the search engine with Short Tail Keywords, because we know that the search engine will not give us accurate results.
Whenever you would be doing some search in the search engine, then you would be searching by writing a complete question. Because you get accurate results.
Benefits of using Long Tail Keywords.
Better conversion rates.
Ranks well in search result.
Search engines help in getting more traffic.
You can use the following tools for Long Tail Keywords:
Answer the Public – It suggests keyword research provided by Google and Bing and provides a unique proposition. Using this tool, you can easily find long tail keywords. It also shows keywords related to the keywords you search for.
Google AutoComplete Tool – It allows you to find long-tail keywords for any niche. Here, you have to type your main keyword. This will show you a list of long-tail keywords. Just from that you have to choose the best long-tail keywords.
Google Auto-Suggest – Enter your main keyword in Google search, it will start showing you search keywords related to the keyword. As you can see in below screenshot.
Google Keyword Planner – Google keyword planner is the best and free keyword research tool developed by Google. With its help, you can easily find any type of keyword whether it is long tail keyword or whatever. Using this Google keyword planner tool, you can find out keyword competition, monthly searches, CPC and many more.
Soovle – This is also a very popular tool which helps in finding long tail keywords.
Google related keywords search – If you are looking for a free long tail keyword tool, this trick can also be helpful for you. When you search anything in Google, after the search result, you see some keywords below which are long tail keywords. You can use these as long tail keywords in your article.
Ubersuggest – This is a very good and popular keyword suggestion tool developed by Neilpatel. With the help of this tool, you can easily get good long tail keywords for your blog posts and it is also easy to use.
- Fix the loading speed of your site
If your site takes a long time to load, Google will not rank your site well in the search results. The reason is Google is using page speed as a ranking factor. That’s why you need to pay attention to this.
Also, visitors also do not like to visit slow loading sites. They immediately exit the slow loading site and do not visit that site again. Due to the immediate exit, the Bounce rate of the site increases which is not a good thing in the eyes of Google.
Fast loading website affects both blog ranking & user experience and ranks well in search results.