why your website is not ranking in Google Search?

why your website is not ranking in Google Search?

Your website is not showing up in Google Search and you are very disappointed. do not worry. You have come to the right place. This article will help you to find out why your website is not showing up in Google search and why your website is not ranking in Google and how to fix it.

If your site is not showing up in Google search results or not performing well, then the first step is to check whether your site is getting indexed in Google or not.

Go to Google.com and type site:domain.com. Don’t forget to replace domain.com with your domain name.

If your site is properly indexed in Google, then it’s time to follow the below steps and get your site in Google Search.

Why is the website not ranking in Google? and how to fix.

Below are some common reasons why your website is not ranking in Google and why your site is not showing up in Google Search.

1. Google has not yet indexed your website

Sometimes it may take a week or more for your website to be indexed in the Google search engine. The reason for this, your website is new and does not have any inbound links (Internal links). But if your website has inbound links, then Google will index your site soon. Crawler uses inbound links to index any site.

However, no matter how Google finds your website, it may take a few weeks. If you want a fast index for your site and want to appear in Google search result soon, then add your site to Google Search Console. Then submit Sitemap.

Sitemap contains your website URL and helps search engines to crawl your website properly. Although it doesn’t boost your search ranking, it can help your content get indexed faster and crawled better.

Also, you can see how your site is performing in Google Search through Google Search Console.

2. You use more competitive keywords

If you use single word or short phrase keywords to optimize your website, then your site will not perform better in search result. This is because single word or short phrase keywords are very competitive.

Always use Keyword with four or five phrase words (long tail keyword) with less competition and higher searches. This makes your content more targeted. Here is a best guide:- Keyword Research Kaise Kare

There are many Keyword Finder Tools available in the market, but the best one is Keyword Planner developed by Google which is completely free.

3. Your website can have “no index” tag

The “no index” tag is used to prevent the site from being indexed by search engines.

If you have mistakenly added “no index” tag to your site, then it is preventing your site from showing up in search results.

Also, if you are a WordPress user, and use Yoast SEO on your site and haven’t configured it properly, this can also be a reason. Here is a guide on Yoast SEO settings.

4. Lack of Quality Content

If you copy/paste content from any other blog or website, Google will not like your site at all. It will reduce your site ranking or stop showing your site in search results. Even your site can be banned.

Apart from this, if you write your content and put keywords too much or forcefully in it, then it is called keyword stuffing. For example,

Google hates keyword stuffing. The main reason for this is that it creates a bad experience on the users.

You think that putting more keywords in the content will bring more traffic to your site, but in reality it has the opposite effect on your site. This activity leads to your site search penalty.

Also, try to write Lengthy content (but don’t write nonsense). Lengthy content performs better in search results than short content.

Proper headings and images are very important for a lengthy content. Otherwise it will make your content boring. Here is a guide:- How to Write SEO Friendly Blog Post.

5. Check Manual Actions for your website.

If your site is affected by Manual Actions, Google stops showing your site in Google search. These manual actions usually happen when a website is involved in illegal activities, spamming and fraudulent or fishy activities.

You can use Google Search Console to check this. When your site is penalized by Google, you can see detail information from Manual actions tab. Also, you will be notified through email as well.

6. Make Sure Google Is Crawling Your Site

Check Crawl errors – If your site has too many errors, Google will crawl your site very slowly. To speed up the crawl process, fix those errors with 301 redirects.

Check Robots.txt file – Robots.txt is a small text file that tells search engine bots which pages on the website to crawl and which not to. If you make a small mistake in creating/editing robots.txt file, Google will stop crawling and indexing your site.

Make sure that for Google bots or other search engine bots your The site structure is easily accessible.

If you have recently transferred your site to a new domain which was performing well earlier. Can rank badly now. To avoid this, use 301 redirects.

7. Lack of High-Quality Backlinks

When Google ranks any content, it uses Backlinks as a ranking factor. Backlinks can make a big difference in your website ranking.

It is very important to increase domain authority, Google website ranking and website traffic. But keep one thing in mind, if you create or buy bad or low-quality backlinks for your site, it can badly affect your website ranking.

Backlinks are very important for increasing domain authority, Google website ranking and website traffic.

Always try to get high-quality backlinks. 100 quality backlinks are equal to 1000 low-quality backlinks. Here is a guide:-  How to make High Quality Backlinks
Here are some quick tips to get High-quality backlinks,

     Publish high-quality content. People will automatically link to your content.
     Submit guest posts on other blogs.
     Comment on Do follow blogs and make sure those blogs are related to your Niche.
     Get used to interlinking.
     Add your blog to Top Blogging directories.
     Submit your blog post to social bookmarking sites.
     Share your blog on top social networking sites
     Convert your blog post to pdf and submit on document sharing sites.

8. Check Your Site’s Visibility Settings

WordPress comes with a built-in option that allows you to hide your website from search engines. This option is great for a new website.

However, sometimes this option gets checked by mistake. As a result, search engines stop indexing your site and your website does not appear in Google search.

If your website is not showing or ranking in Google search, then first of all you have to uncheck this option. Simply login to your WordPress site and go to Settings >> Reading page.

9. Your website has been removed from Google

If you violate Google’s quality guidelines, Google can temporarily or permanently remove your site from the index and search results.

When Google removes your site from search results, here are some terms,
De-indexed – Google completely removes the domain from the search result. 

Penalized – The domain or page remains present in the search result but does not appear in the           search result even on direct search queries.

Sandboxed – Sandboxed is a filter that is applied to new sites. This prevents new websites from ranking, especially for high-competing keywords. Here is an article on Ahrefs: Google Sandbox: Does Google Really Hate New Websites?

If you get a notification that your site has violated Google’s quality guidelines. You can fix it and submit it to Google again. Google will reconsider it.

10. Ranking on Irrelevant Keywords

This can be one of the main reasons for your low Google ranking. Perhaps you have used keywords for your site which are not related to your blog or website.

For example, you are running a food blog but sharing tech-related content on it which is absolutely wrong.

If you do, stop it immediately. Otherwise, your Google ranking will gradually decrease and your site will not appear in Google search result.

11. Algorithm Changes

This can also be a big reason for not seeing and ranking your site in Google search. Google always keeps updating its algorithm so that it can provide relevant results for user search.

When Google updates its algorithm, many websites lose their search traffic and rankings.

12. Competition

In today’s time, competition has increased in blogging.

If you optimize your site properly but still Google ranking drop, then it could be the reason of competition and your competitors are doing better than you.

You can use SEMrush tool to monitor the activities of your competitors.

13. Poor Page Load Speed

Google uses website load time as a ranking factor. If your site takes longer to load, then you need to pay attention to that. Otherwise, your site’s ranking will gradually decrease and your site’s position in the search result will change.

Fast loading website affects both your ranking and user experience and performs better in search results.

You can use PageSpeed Insights, Pingdom and GTmetrix tools to check your website loading speed. Here is a guide – How to Increase Loading Speed of WordPress Blog.

14. Your site is not Mobile Friendly

More than half of the searches are from smartphones. Therefore, Google has started using it as a ranking factor to improve mobile-friendly search results.

Google has also developed a mobile-friendly testing tool to determine whether your site is mobile-friendly or not.

If you are a WordPress user and manage your website yourself, just install a new WordPress theme that is responsive. In addition, you can also use a plugin for this. Here is an Ultimate Guide – WordPress Website Mobile-Friendly Kaise Banaye

If a developer has created your website, talk to him to make it responsive.

15. Poor Content Optimization

Your site is not optimized for search engines, it means that your site is not optimized properly for SEO. If you want to see your website on the first page of Google, then SEO technique will be your best friend. Proper SEO technique helps you to get higher rank in search results.

     However, there are two types of SEO.

     On-page SEO
     Off-Page SEO

     Here are some quick tips about on-page SEO,

     Focus on content quality.
     Use SEO-Friendly URL – Make your URL short and readable.
     Start title with keyword.
     Add modifiers to your title like “2019”, “best”, “guide”, “checklist”, “fast” etc.
     Make your site mobile friendly.
     Use Outbound Links (External Links).
     Use Internal Links.
     Improve website loading speed.
     Use long tail keywords and related keywords.
     Optimize your image size.

     Don’t forget to rename the image and add your target keyword to the image alt text.

     Here are some quick tips on Off-Page SEO as well,

     Build links through Guest Posting and Email Outreach.
     Submit your article to High-Quality Niche Directories.
     Improve your social media signals.
     Join a question-answer site like Quora.

16. Loss of links

When your site loses links (backlinks), your site ranking is greatly affected. Even your site can be removed from the first page of Google search result.

You can use Link Explorer, Majestic or Ahrefs tools to check the backlinks of your site. These tools give you real-time information and allow you to easily analyze a site’s backlinks.

17. Duplicate Content

If you publish Duplicate Content on your blog, Google will reduce your search ranking and blacklist your blog. As a result your site will not appear in Google search result.

Always write unique and quality content with detail and deep information. Apart from this, your article should be interesting.

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